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Awaiting the CJEU’s judgment in IKEA (C-298/23): trade mark rights vs freedom of expression

April 10, 2026

One of the most anticipated rulings of the CJEU in trade mark law this year is the one in the IKEA case (C-298/23), which concerns the widely discussed conflict between trade mark rights and freedom…

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Verena von Bomhard, Laura Schmidt (BomhardIP)

CJEU on continuity, heritage, and deceptive trademarks – Fauré Le Page Paris 1717

April 1, 2026

To which extent can a sign invoke heritage, age, and prestige before it crosses into deception? In the luxury sector, a trademark’s reference to a long history can signal continuity, know-how, and…

Kluwer IP Reporter

Trademark News: What you might have missed in March 2026

April 1, 2026

Stay informed with our comprehensive roundup of the past month's headlines, all neatly compiled for you in one convenient post. Catch up on the latest news reported by the Kluwer IP Reporter…

Julius Stobbs, Sonia Amrar (Stobbs IP)

When milk turns sour: Oatly v Dairy UK

March 5, 2026

Back in 2021, Oatly, a Swedish manufacturer of oat drinks, obtained a registration for the trade mark POST MILK GENERATION in the UK for goods including milk substitutes, yoghurt substitute, and…

Kluwer IP Reporter

Trademark News: What you might have missed in February 2026

March 2, 2026

Stay informed with our comprehensive roundup of the past month's headlines, all neatly compiled for you in one convenient post. Catch up on the latest news reported by the Kluwer IP Reporter…

Giulia Priora, Francisco Lobão Alonso (NOVA School of Law Lisbon/NOVA IPSI)

Latest developments in EU green trademarks (Part II)

February 10, 2026

In Part I (here) we shared thoughts about the phenomenon of green branding in the EU as well as the consolidation of the interpretation by the General Court (GC) of deceptiveness to combat green…

Giulia Priora, Francisco Lobão Alonso (NOVA School of Law Lisbon/NOVA IPSI)

Latest developments in EU green trademarks (Part I)

February 9, 2026

Consumers’ awareness towards sustainability is steadily increasing (see here and here), showing a big impact on market supply. Firms that previously paid limited attention to it have begun to…