FIFA
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Luiz Guilherme Valente (Brazilian lawyer; PhD in Commercial Law, University of São Paulo; professor at ITS-Rio; former council member of CONAR, Brazil’s advertising self-regulatory body)
June 17, 2026
Brazilian cases show why trade mark clearance is only the beginning of ambush-marketing analysis.For non-sponsors, World Cup clearance often starts with a familiar question: have we used a FIFA mark?…