Likelihood of confusion

Of Sea Lions and SEAT Leons: Swiss Court Weighs in on Automobile TrademarksHow different do “animal trademarks” need to be to coexist in the Swiss market? A recent decision from the Swiss Federal…

A Texas pawn shop operator had prior common law rights for similar marks and overlapping pawn services, making Dollar Financial’s MONEY MART marks likely to cause confusion.The U.S. Court of Appeals…

 v.   By judgment of 30 April 2025, the General Court of the European Union upheld the decision of the First Board of Appeal of the EUIPO finding a likelihood of confusion between the two figurative…

The Trademark Trial and Appeal Board (TTAB) correctly found opposer’s mark highly descriptive, unsupported by sufficient evidence of acquired distinctiveness and ineligible for protection. The U.S…

The plaintiff failed to show a likelihood of success on the merits of its trademark violation suit. The U.S. Court of Appeals for the Fifth Circuit upheld the district court’s denial of a preliminary…

The Federal Circuit affirmed a Trademark Trial and Appeal Board (TTAB or the “Board”) decision to cancel a mark based on priority of use, despite the Appellant’s argument that an declarations to show…

Evidence that the defending firm’s ads confused consumers was “de minimis,” and online shoppers were savvy enough to distinguish between ads and organic search results. The sophisticated nature of…

  The judgment of the General Court (GC) concerns a textbook case and addresses the typical arguments in trademark conflicts in the cosmetics sector. Facts The Applicant, Azalee Cosmetics, applied…

  On 13 March 2024, the General Court (3rd and 7th Chamber) issued two judgments dealing with weak marks in the sense the most trademark practitioners applaud, namely granting descriptive elements in…