In Part I (here) we shared thoughts about the phenomenon of green branding in the EU as well as the consolidation of the interpretation by the General Court (GC) of deceptiveness to combat green…
Consumers’ awareness towards sustainability is steadily increasing (see here and here), showing a big impact on market supply. Firms that previously paid limited attention to it have begun to…
Green trademarks are facing unprecedented scrutiny as 2024 draws to a close.
In light of the EUIPO’s latest decisions, it has become increasingly clear that the Office is taking a more rigorous…
Trademark law has a front-row seat to the rise of greenwashing. Since studies have shown that over 90% of consumers are attracted to brands prioritizing sustainability, the temptation to register and…
Not many cases make it to the Grand Board of Appeal of the EUIPO. The ICELAND cases did, including the first oral hearing ever before the Grand Board attracting lots of attention. There has been…
The Madrid Protocol makes it possible to extend protections from an international registration to the United States. A United States District Court has just cautioned practitioners that they must…
